WIMA has been created as a support group to empower Pakistan based women in media, in order to bring quality, inclusivity, diversity and fair representation to the national news and other media. Our members include women from all mediums and all create all forms of media content – ranging from hard core news to serialised dramas and documentaries. We aspire to empower our members by giving them skills and connections to facilitate and improve their work.

We recognise both the power and challenges that are unique to Pakistani women in media and are working to grow as a community that embodies a strong professional ethic and enables women in media to acquire professional excellence. We aim to build on the collective knowledge, skills and power of our community for the creation of a better, improved and representative media industry in Pakistan.

Our Mission

We seek to empower Pakistan based women in media and help them actualise their professional potential in order to improve standards of the local media industry and improve the representation and portrayal in the media. 

Our Vision

Our vision is to grow as an Alliance that directly contributes to the journalistic and media narratives that define and influence social and political norms in Pakistan. We seek to grow for the promotion of progressive and democratic values rooted in human and civil rights, inclusion, diversity and feminism.